A photo of Tom Schlegel

Tom Schlegel

Chief Innovation Officer

Tom started at Radio Flyer back in 2003 in product development and now leads the Sales, Brand Communications, Product Development and Customer Service functions as Chief Innovation Officer. For most of his 30 year career, Tom has worked in the toy industry developing, marketing and selling products for companies like McDonald’s (Happy Meal Toys), General Mills, Hasbro, Toys R Us, Ohio Art, and now Radio Flyer. At Radio Flyer, Tom built a talented team of designers and engineers that has transformed the 100-year-old company’s product line developing over 200 new products, including the Flyer line of adult electric bikes, and winning numerous product excellence awards including two Outdoor Toy of the Year Awards, three Chicago Innovation Awards, a Red Dot Design Award, and a Fast Company Innovation by Design Award.


His education is a unique combination of a B.S. in Mechanical Engineering and a B.A. in Industrial Design from the University of Notre Dame. Tom speaks frequently at universities and conferences about product design and innovation including his talk about “Why Failure is Always an Option” at the TED conference in 2010.

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